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Yahoo! is being sued by shareholders for attempting to avoid Microsoft’s proposed $44.6 billion takeover.
Two Detroit pension funds have filed a lawsuit against the internet giant, saying it shouldn’t have been so dismissive towards Microsoft’s approaches.

According to reports, five other lawsuits have also been filed against Yahoo! saying the company didn’t have the best interests of shareholders and pension-holders at heart when failing to negotiate Microsoft’s offer.
The Detroit lawsuit reads: “Yahoo’s directors cannot ‘just say no’ indefinitely to legitimate acquisition offers. Likewise, Yahoo’s directors cannot pursue transactions that do not require shareholder approval for the primary purpose of making Yahoo unattractive to Microsoft.
“Regardless of their emotional ties to Yahoo and their desire to retain their positions as directors at the company, the Yahoo directors owe fiduciary duties to Yahoo and its shareholders,” it continued.
Yahoo! is understood to be willing to negotiate with Microsoft, however, and has been rumored to be in talks with other companies, including Google and News Corp, over alternative deals.
Yahoo! was unavailable for comment.
Apollo is the code name for a cross-operating system runtime that allows developers to leverage their existing Web development skills in HTML, JavaScript, AJAX, Flash and Flex in order to build and deploy rich Internet applications (RIAs) to the desktop.
A Primer on the Ajax Phenomenon This is best for use in web applicationWith all the hype about “Ajax web applications”, you could be forgiven for assuming Ajax is some radical new plugin, akin to Macromedia Flash. And you would therefore be under the impression that Ajax is out of bounds until you upgrade your “so last month” browser, or at least download the coveted “Ajax plugin”.

Good news: You can run Ajax right now. At least, assuming you have a web browser from the past few years – IE, Firefox, Safari, or Opera. Have you seen Google Maps or perhaps GMail? They’re both Ajax applications. So are Zuggest and the AjaxPatterns Wiki Demo .
What do they all have in common? All these applications take a great leap forth towards the richness of standard desktop applications. No longer are you forced to wait five seconds for the page to reload every time you click on something. Ajax applications change in real time. They can let you drag boxes around, they can refresh themselves with new information, they can completely re-arrange the page without clearing it. And there’s no special plugin required. Ajax is just a style of design, one that milks all the features of modern browsers to produce something that feels less web and more desktop.
Applications can act more like and be developed more like the days of Visual Basic, Delphi, PowerBuilder, C++ with GUI frameworks, etc. Thus, it is 90’s GUI features but with a web browser: it strives to meld the best of web and the best of desktop GUI’s. Web browser standards were originally designed for e-brochures only. Business forms and other needs were hacked into this e-brochure framework over time and it is clear that this after-thought retrofitting for different purposes has been ugly. Ajax attempts to remedy this.
Some of the characteristics of Ajax applications include:
- Continuous Feel: Traditional web applications force you to submit a form, wait a few seconds, watch the page redraw, and then add some more info. Forgot to enter the area code in a phone number? Start all over again. Sometimes, you feel like you’re in the middle of a traffic jam: go 20 metres, stop a minute, go 20 metres, stop a minute … How many E-Commerce sales have been lost because the user encountered one too many error message and gave up the battle? Ajax offers a smooth ride all the way. There’s no page reloads here – you’re just doing stuff and the browser is responding. The server is only telling the screen what changed rather than having it redraw the whole screen from scratch.
- Real-Time Updates: As part of the continous feel, Ajax applications can update the page in real-time. Currently, news services on the web redraw the entire page at intervals, e.g. once every 15 minutes. In contrast, it’s feasible for a browser running an Ajax application to poll the server every few seconds, so it’s capable of updating any information directly on the parts of the page that need changing. The rest of the page is unaffected.
- Graphical Interaction: Flashy backdrops are abundant on the web, but the basic mode of interaction has nevertheless mimicked the 1970s-style form-based data entry systems. Ajax represents a transition into the world of GUI controls visible on present-day desktops. Thus, you will encounter animations such as fading text to tell you something’s just been saved, you will be able to drag items around, you will see some static text suddenly turn into an edit field as you hover over it.
- Language Neutrality – Ajax strives to be equally usable with all the popular languages rather than be tied to one language. Past GUI attempts such as VB, Tk, and Swing tended to be married to one specific programming language. Ajax has learned from the past and rejects this notion. To help facilitate this, XML is often used as a declarative interface language.
To prevent any confusion, these things are not characteristic of Ajax:
- Proprietary: “Ajax” is perhaps one of the most common brand names in history, but in the present context, “Ajax” is neither the name of a company nor a product. It’s not even the name of a standard or committee. It’s a label for a design approach involving several related technologies and open standards such as HTML, CSS, and Javascript. Each of these is “open” in the sense that its based on a published standard governed by a standards body and able to be implemented in any browser, free of legal and information constraints.
- Plugin-Based: Ajax applications do not require users to install browser plugins, or desktop software for that matter.
- Browser Specific: As long as the user is working with a relatively recent, mainstream, browser (say 2001+), the application should work roughly the same way. Browser-specific applications somewhat defeat the purpose of Ajax.
- Limited Capabilities: Some Ajax applications are certainly doing things people never dreamed were possible on the web, but there are still substantial restrictions of the web platform. For example: multimedia capabilities, local data storage, real-time graphics, interaction with hardware such as printers and webcams. Support for some of these are improving in recent browsers, some can be achieved by delegating to Flash, but many are simply not possible, and if required, would rule out Ajax.
- Performance Concerns: Constant interaction between browser and server can make an application feel unresponsive. There are, however, quite a few well-known patterns for performance optimization such as browser-side caching. These usually suffice, even for fast-paced applications like stock trading, but Ajax still might not work for really time-critical applications such as machine control.
- Internet Access Required: The user can’t access an Ajax application in the absence of a network connection.
- Second Programming Language: Serious Ajax applications require some knowledge of Javascript. Many developers are discovering that Javascript is actually a more capable language than at first assumed, but there is nevertheless an imposition to use a language different to that on the server-side.
- Easily Abused: As with any powerful technology, Ajax concepts can be abused by careless programmers. The patterns on this site are intended to guide developers towards more usable solutions, but the fact remains that Ajax isn’t always used in a manner that supports usability.
This article can be found at: http://ajaxpatterns.org/Whats_Ajax
Google Slams Microsoft Bid For Yahoo!
Article from Forbes by:
Wendy Tanaka, 02.03.08, 9:52 PM ET
BURLINGAME, CALIF. -
In an apparent effort to protect its hefty share of the online search-advertising market, Google on Sunday accused Microsoft of trying to unfairly dominate the Internet by bidding for Yahoo!

In a blog post, David Drummond, chief legal counsel for Google (nasdaq: GOOG – news – people ), wrote: “Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC? While the Internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies–and then leverage its dominance into new, adjacent markets.”
By “new, adjacent markets,” Drummond clearly means the growing and lucrative search advertising market, in which Google is the undisputed leader with about 75% of search-ad revenues worldwide.
An article posted Sunday night on the Web site of The Wall Street Journal suggested that Google might take active steps to help Yahoo! stay independent, too. Google declined to confirm the report, which stated that Chief Executive Eric Schmidt had offered assistance to Yahoo!’s Jerry Yang, citing unnamed sources familiar with the matter. Although it’s unlikely Google would try to buy Yahoo! outright, it could assist others, or craft a package that guarantees Yahoo! more advertising revenue.
In his Sunday blog post, Drummond also pointed out that a union of Microsoft (nasdaq: MSFT – news – people ) and Yahoo! (nasdaq: YHOO – news – people ) would dominate the instant message and e-mail sectors and would combine the two most heavily trafficked portals on the Internet. “Could a combination of the two take advantage of a PC software monopoly to unfairly limit the ability of consumers to freely access competitors’ e-mail, IM and Web-based services?” he asked. “Policymakers around the world need to ask these questions–and consumers deserve satisfying answers. … This is about more than simply a financial transaction, one company taking over another. It’s about preserving the underlying principles of the Internet: openness and innovation.”
Google’s assertions, however, sounded a lot like the pot calling the kettle black. The Mountain View, Calif.-based Internet giant has been accused repeatedly of unfairly dominating online search and advertising.
The questions that Google raised about Microsoft are similar to those that European regulators are mulling in evaluating Google’s proposed acquisition of online display advertising specialist, DoubleClick. U.S. regulators approved the deal late last year, but the European Commission has yet to decide and has expressed concerns about possible anti-competitive aspects of the deal. The commission is expected to weigh in by early April.
Google needs DoubleClick to become a force in display advertising, an area that Yahoo! dominates. Unfortunately for Yahoo!, that dominion is less lucrative than the keyword advertising where Google reigns–one of the factors that led to the recent announcement by Yahoo! of disappointing earnings. Some news reports Sunday speculated that Google opposed Microsoft’s bid because it might be trying to wrangle a deal of its own with Yahoo! in display advertising.
Spectators throughout the industry have suggested that a Microsoft-Yahoo! alliance might actually provide a competitive boost to the industry (See: ” Microsoft Finally Gets The Competitive Spirit”)
Soon after Google lobbed its shot at Microsoft, the Redmond, Wash.-based software giant issued a rebuttal. “The combination of Microsoft and Yahoo! will create a more competitive marketplace by establishing a compelling number two competitor for Internet search and online advertising,” Microsoft General Counsel Brad Smith said in a statement. “The alternative scenarios only lead to less competition on the Internet. Microsoft is committed to openness, innovation and the protection of privacy on the Internet. We believe that the combination of Microsoft and Yahoo! will advance these goals.”
Click fraud involves the process of intentionally clicking ads
listed on your website for the purpose of earning money rather
than intending to view the products of the advertiser. Adsense
involves placing ads on your website for other businesses. The
way your website makes money is determined by the number of
clicks to the advertiser’s…
Having trouble with click fraud? – http://www.freeinternetmarketingcourses.com/blog
Top 100 Web 2.0 Sites According to Web 2.0 Magazine
Programming
- Ajaxlines: Ajax related tutorials, articles and review, in a web 2.0 design.
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ma.gnolia: Build your web site and build community online
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Ajaxian: Ajax related blog
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Web 2.0 Sites: web 2.0 sites directory, for all web 2.0 related services.
Video
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YouTube: YouTube is a popular free video sharing Web site which lets users upload, view, and share video clips.
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Meta Cafe: Metacafe – Get the best internet videos – Funny videos, Amazing clips, Rare movies
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Vimeo: Share your video clips. Upload video that you shoot with your digital camera, mobile phone, or camcorder. Share video by linking to Vimeo.
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Daily Motion Publish, tag, organize and share your video clips.
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Imeem: imeem is a social media service where users interact with each other by watching, posting, and sharing content of all media types, including blogs, photos, audio, and video. In one sense, imeem is a media-centric social network service, and in another sense, it is also a user participation service for online content.
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ClipShack: ClipShack is a community for videophiles; a destination where people can post their video for general public viewing and comment, share clips with friends and family, post video to blogs, share…
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vSocial: The fastest, easiest way to upload, watch and share your favorite video clips.
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Jumpcut: The best place to create, remix and share movies and slideshows online. There’s nothing else like it. Jumpcut Makes Movies, Simple.
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Video Bomb: Video Bomb filters up the hottest videos on the internet: people submit links to the ‘Incoming!’ page and you bomb the best ones. If a video gets a lot of bombs quickly, it makes it to the front…
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eyeSpot: Shoot, Mix, and Share your Video. Use the eyespot Mixer to edit and combine your videos, music and photos online! Share your video and mixes with the world for Free
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revver : Upload, share videos
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Avidbeauty: Avid Beauty is an entertainment community for iPod users. We offer iPod downloads which are available in playlists known as Podcasts. We also offer Flickr photo, YouTube video and LiveJournal integration into your member profile.
Music
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last.fm: Generate custom streaming music stations with Last.fm by searching for and tagging your favorite artists. Build your own library and search the libraries of others to find who likes the same music as you
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Musicovery: Discover new music based on your mood, this free webradio let you browse music styles and epochs
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read.io :Read.io converts RSS feeds into podcasts via TextToSpeech. Many languages supported.
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MusicStrands: Search MusicStrands to discover new music. Listen to samples, then tag good tracks and exile the ones you don’t like to get clear recommendations, either on site or with an optional iTunes plugin. Then purchase music from a variety of vendors.
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PODZINGER: PODZINGER – the world’s premiere audio and video search engine
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Upto11: Using tags and rankings, Upto11 suggests new music for you. Create and share your recommendations, tags, and playlists via a personal user page.
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Pandora: Pandora is the music discovery service that helps you find new music based on your old and current favorites
Chat
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Meebo: meebo, the web messenger that lets you access IM from absolutely anywhere. meebo supports msn, yahoo, aol/aim, google talk (gtalk), jabber and icq
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Joopz: Allows users to send text messages from the Web to both individuals and groups, while enabling recipients to respond directly to the originating PC or Mac. Joopz web texts can be sent from any web-enabled device worldwide to any U.S. or Canadian mobile phone.
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campfire: Simple, Web-based group chat for businesses, Campfire allows real-time sharing, editing, and collaboration for team members in a secure, password-protected chat.
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Goowy: is a web based application offering free web and flash email service that enables you instant messaging, email, chat and much more
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Gizmo: Gizmo Project uses your internet connection (broadband or dial-up) to make calls to other computers. With the click of a mouse, you’re connected to friends, family, and colleagues anywhere on earth. It’s just that simple. You talk clearly. For as long as you want. For free.
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eBuddy: web based messaging for everyone, everywhere. e-Messenger is a web application that enables you to chat with your MSN, AOL and Yahoo buddies without having to install any program or Java applet.
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e-messenger: Online messaging from eBuddy is a web messenger application which supports MSN, Yahoo and AIM (AOL). When your school or office has blocked IM you can use the web version of eBuddy with any standard JavaScript enabled browser, even behind a firewall.
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ILOVEIM: eBuddy is a web messenger application which supports MSN, Yahoo and AIM (AOL). When your school or office has blocked IM you can use the web version of eBuddy with any standard JavaScript enabled browser, even behind a firewall.
Images & Photos
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Flickr: The best way to stor, search, sort and share your photos
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Zooomr:Universally the best way to share, search, store and sort your photos online.
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23HQ:Are your photos stuck on your hard drive, instead of being shared with the people who matter to you?
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Mybloop: MyBloop – sharing pictures, audio, and video for free, whithout storage limits and additional software to install
Blogs
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Blogger: your easy-to-use web site, where you can quickly post thoughts, interact with people, and more
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Weblogs, Inc: Creating trade weblogs across niche industries in which user participation is an essential component of the resulting product.
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BlogCode: BlogCode.com is a fast, easy and intuitive source of blog recommendations based on the StoryCode.com model. It allows you to start with your favourite weblog (or perhaps even your own) and find…
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blo.gs: lets you keep an eye on your favorite weblogs via the web and email. you can even put the list on your site: a blogroll that knows what is new!
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BlogLines: a FREE online service for searching, subscribing, creating and sharing news feeds, blogs and rich web content.
Bookmarking
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Digg: Digg is all about user powered content. Everything is submitted and voted on by the digg community. Share, discover, bookmark, and promote stuff that’s important to you!
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del.icio.us: A social bookmarks manager. Using bookmarklets, you can add bookmarks to your list and categorize them
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Reddit: Reddit is a source for what’s new and popular online. reddit learns what you like as you vote on existing links or submit your own!
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StumbleUpon: StumbleUpon uses thumbs up and down ratings to form collaborative opinions on website quality. When you stumble, you will only see pages which friends and like–minded stumblers have liked
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Blinklist: Real people with shared interests list the websites they care about. Rate sites you like or save them for later.
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Blummy: A free tool for quick access to your favorite web services via your bookmark toolbar, Blummy lets you add and customize widgets that do practically anything: add pictures to Flickr, submit sites to del.icio.us, look up text in WIkipedia. Choose from hundreds of custom “blummlets” or create your own.
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Techcrunch: TechCrunch is a blog about Web 2.0 products & companies, many of the posts written by Michael Arrington. The blog’s first post was on June 11, 2005
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Furl: Make your favorite web bookmarks accessible from anywhere with Furl’s lightweight bookmarklet. Furl allows you to easily save, take notes on and share the links you’ve stored, or browse others’ most popular bookmarks to find new and interesting things.
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Spurl: Never lose track of a web site again with Spurl’s free on-line bookmarking service and search engine. Spurl stores addresses quickly for easy access with a one-click bookmarklet and provides recommendations for new content based on your preferences
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Trailfire: Bookmaking sharing software.
VOIP
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Jajah: jah is a VoIP (Voice over IP) provider, founded by Austrians Roman Scharf and Daniel Mattes in 2005[1]. The Jajah headquarters are located in Mountain View, CA, USA, and Luxembourg. Jajah maintains a development centre in Israel.
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skype: It’s free to download and free to call other people on Skype. Skype the number one voice over ip software
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Private Phone: a free local phone number with voicemail and messages you can check online or from any phone.
Games & Sketching
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Trendio: Trendio.com is an online prediction market. Users, instead of buying stock in companies with real money, buy stock in certain news subjects with fake money. Words available include those from the world of politics, sport, and entertainment. The more the word appears in the news, the higher the value of the stock. Currently, the site uses about 3,000 online internet sources to gauge the value of each word.
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GameSnips: online games list, digg style. voting for each game, sort lists by latest or by votes
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Pictaps: Roxik Pictaps – Draw a Character and Watch It Dance in 3D
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Broadcast Game: The objective of the Broadcast game is to connect all of the terminals and cables on the grid to the central hub by fixing their orientations. All you need to do is click and rotate the cables, the terminals, or the hub.
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Pikipimp.com : Ever wanted to add bling to your iomages? Pikpimp is a relly cool ajax application that allows you to drop and drag objects on your image. Save the image and add to your site!
Wikis
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Wikipedia: The biggest multilingual free-content encyclopedia on the Internet. Over two million articles and still growing.
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LittleWiki: LittleWiki is a Web site where you can create public and private wiki pages. A Wiki is a Web site where anyone can enter and edit content. That means you can post and edit information about virtually anything you wish, and you can read what others have posted too.
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Wetpaint: Wetpaint powers websites that tap the power of collaborative thinking. The heart of the Wetpaint advantage is its ability to allow anyone — especially those without technical skill — to create and contribute to websites written for and by those who share a passion or interest. To do this, Wetpaint combines the best aspects of wikis, blogs, forums and social networks so anyone can click and type on the web.
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JotSpot: Create and share wiki pages with a WYSIWYG editor via Jotspot’s secure wiki hosting. Install various “applications” to refine your wiki content – project manager, company directory, blog, forum, poll, calendar, and more – then invite others to contribute
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PBWiki: Make a free, password protected wiki as easily as a peanut butter sandwich. Easily upload HTML, link files to your pages, integrate RSS, and more.
Office Tools
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Zoho Office Suite: Online Word Processor
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Google Docs & Spreadsheets: With Google Docs & Spreadsheets, you can: * Use our online editor to format documents, spell-check and more. * Upload Word documents, OpenOffice, RTF, HTML or text. * Download…
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Num Sum: Easy, Sharable Web Spreadsheets
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Dictinary : Online dictionary
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notifyr.org: Be ahead of the rest with notifyr.org. Notifyr is an easy to use tool which lets anybody easily receive instant updates on any web page around the world. Notifyr.org is ideal for those who want instant information on new stock, or new product release information. Best of all it’s free – and always will be
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ThinkFree Office: Have you ever wanted to edit an Excel spreadsheet on a Linux system? Have you ever wanted to show your colleagues a presentation on a computer not equipped with Powerpoint? Would you like to be able…
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Numly: Numly is a web 2.0 startup offering next generation copyright and DRM licensing services for all things digital.
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gOffice: Free online word processor, outpput can be pdf or html letters, allows personalization in letter templates..
RSS
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FeedBurner: FeedBurner helps bloggers, podcasters and commercial publishers get more value from the content they create. Our advanced feed management technology deftly delivers subscription services for…
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Feed Digest: Feed Digest is a parser, regenerator, and syndicator for, and of, RSS and Atom feeds. It lets you do things like put the content of RSS or Atom feeds on your own site(s).
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Attensa: Attensa, Inc. is a venture backed software company developing RSS readers, online RSS aggregators, enterprise RSS servers and RSS infrastructure software that automatically and intelligently delivers…
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Tiny Tiny RSS: Tiny Tiny RSS is a web-based news feed aggregator, designed to allow you to read news from any location, while feeling as close to a real desktop application as possible.
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Feed43: This free online service converts any web page to an RSS feed on the fly.
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Feed Mailer: feeds direct to your email. (thanks John)
Emails
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Gmail: Gmail is an experiment in a new kind of webmail, built on the idea that you should never have to delete mail and you should always be able to find the message you want.
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30 Gigs: 30Gigs.com is invite-only web-based email that offers, you guessed it, 30 gigabytes of space.
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Zookoda: is an email marketing application designed specifically for bloggers. Zookoda enables you to send a daily, weekly or monthly summary of your latest blog posts directly into your visitors inbox.
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Sprout: osted email management for your sales and support email. No IT department required. Mailroom can organize your email and suggest replies to save you time and keep you better in touch with your customers. There is nothing to setup and it takes only a minute to get started
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Gawab: Offers a web mail service with a number of features. Supports POP/SMTP.
News
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NewsGator: Read all of your favorite news, websites and blogs all in one place.
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newsvine.com: Keep track of breaking news with Newsvine: read “The Wire” for a direct stream of articles from the AP and ESPN, and read “The Vine” for Newsvine user submitted content and columns. Interact with other Newsvine readers by voting for and commenting on news, and write/maintain your own Newsvine column.
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Gabbr :Gabbr is a community-based social news and blogging network which allows users to save and share their favorite top news headlines and blog posts.
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wired: News site and magazine, covering technology, culture, business and politics.
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Clipmarks: Bite-size hiligh-lights on the web.
File Sharing
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Box.Net: Free online file storage and sharing from Box.net! Our internet storage service enables you to save, browse, share, & retrieve files, photos, and documents …
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AllPeers:Unleash your online experience and discover unlimited private sharing. Share private photos worry-free. No passwords to remember, no public access. Share your videos without uploading – save on hosting costs while saving time.No cumbersome interface. No sharing restriction. Private and secure. No spyware, no adware, no annoying advertisements.
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MailBigFile internet application for file sharing
Others
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Live: Microsoft web 2.0 portal
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LinkedIn: is like Facebook for business professionals: Build yourself a business network to give you credibility in job searches and hiring, or use LinkedIn to reconnect or keep in touch with important business connections.
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BaseCamp: Simple project management with to-do lists, milestones, time tracking, file sharing, calendars, and more. Basecamp is a solution for taking charge of communication, collaboration, and organization for projects big and small.
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Side Job Track: A job tracking application for independent contractors, Sidejobtrack creates and manages invoices for goods, services, and time, then produces monetary reports to track payments and income.
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Kayak.com searches hundreds of travel sites to give you the widest possible choice of flights and prices. It costs nothing to search and not a cent to book because we’re not a travel agency.
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TravBuddy is a site for people who love to explore. You don’t have to be traveling across the world to use this site. Maybe you just want to share advice about a local restaurant you enjoy, or perhaps last weekend you discovered an amazing new place to watch the sunset, right in your hometown. Whether you are exploring at home or exploring abroad, the art and joy of discovery is still the same. Something that is familiar to you might be amazing and new to someone who is visiting.
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Wayfaring is an interesting new site that lets you tag and create your own routes and places on Google maps
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Omnidrive: As the world’s first complete storage aggregator, Omnidrive allows you to bring all your files and content together from your desktop, devices and the web onto a single space that’s easily accessible from any platform.
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ma.gnolia: Build your web site and build community online
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Ajaxian: Ajax related blog
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Web 2.0 Sites: web 2.0 sites directory, for all web 2.0 related services.
Meg Whitman is stepping down after 10 years as eBay boss after the online auctioneer issued a profits warning.

She will be succeeded as chief executive by fellow director John Donahoe, whom she recruited in 2005.
Whitman, who will quit her post at the end of March, says she plans to get more involved in her family’s charitable foundation.
She will also intends to campaign on behalf of US Republican presidential candidate Mitt Romney.
The pair worked together at consulting firm Bain & Co.
She will not be quitting eBay entirely, however. She will remain on the board and give advice to Donohoe.
Whitman is said to be worth $1.4bn and according to Forbes is the 361st richest person in the US.
EBay’s profits warning came after it announced solid fourth-quarter results.
Analysts said it was unclear if the company feared an economic downturn or if management was giving itself room to make changes.
Flash 10 / CS4 / “Diesel” Sneak Peek
This article can be found at: http://www.jonnymac.com/blog/2007/10/22/flash-10-cs4-diesel-sneak-peek/
That said, I was by no means expecting anything big to come from Adobe at FITC, mainly because they just held MAX where they previewed dozens of new applications and technologies. But, we were blessed with one new sneak:
The next version of the Flash IDE, Flash 10 “Diesel”, will feature a brand new timeline animation model. What’s the difference? There will no longer be a need for keyframes. Yes, it sounds drastic, but based on the demo, this is going to make timeline animations _much_ easier to work with and make Flash much easier for beginners.
In short you will be able to select an object on the stage, right-click and choose “Add Motion/Shape Tween”, and the timeline layer with the object will turn red to signify that it now contains a tween. Then you move the object (if you want to animate its motion) to create the end state. Want to extend the length of the tween? Just drag the timeline layer out over additional frames. Basically, this model completely fixes broken tweens — you can no longer have a tween that is “broken” because it is missing a keyframe because tweens are no longer tied to keyframes.
An additional cool feature with this is that when you move the object to the end state, a dotted line shows up along the path of the tween, showing you exactly where the object is going to move to. Want to change the path? Just move the object and the line automatically updates. Not good enough? Adjust the line just like any other curved line in Flash/Illustrator making it more rounded, or increase the length by adjusting the end point to your liking. You can also choose the Transform tool and use it to squish/expand or otherwise transform your tween path.
Maybe I missed something and this had been announced at MAX as well, but if not, I am really surprised that I haven’t seen this up on MXNA yet!
Paid Search Engine Marketing (SEM)
Brand vs. non-brand. Many multichannel marketers enjoy large sales with little cost on searches for their brand name. These searches aren’t incremental, however. Analyze your campaigns both with and without your branded terms. Challenge your paid search agency or in-house team to drive profitable sales growth out of your non-brand portfolio.
Beware of broad match and content networks. Broad match allows the search engines some leeway in matching your ads against similar search queries. While broad match is a convenient tool and appropriate in some circumstances, often that additional traffic is of lower quality.
As with broad match, syndicating your ads to the content networks can offer you greater click inventory. But again, this additional traffic can be of lower quality, increasing your PPC costs with minimal sales benefit.
For one thing, know if you’re running ads on the content networks. If so, test to determine if the additional costs are warranted by additional sales. There are good clicks to be found hidden in the content haystack, but finding them takes effort and care.













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