Let’s face it: most websites suck. The heart & soul of most corporate web sites is their ability to promote the company and its capabilities, in other words to sell. In this respect, most of them fail… miserably.  We need to break free of these ever growing patterns and get a new standard of service that empowers and benefits every site owner and visitor.

To do this, we need to understand more clearly what makes sites work or fail. That awareness will arrive as we collect, test and share our knowledge. Buyers also need to be better informed, to know how to discern quality service, and demand it.

There is a growing number of designers producing web sites that prove how powerful and profitable online commerce and marketing can be. These set the new standard that all sites should aim to match.

Jennifer Smiley