You recall the old saying “There are the have and have not’s.” Well, in case you have thus existed underneath a stone…you already know that Google most certainly does HAVE the Internet cornered where on-line marketing is concerned.

  I recently attended a Google sponsored Ad-words training seminar in Scottsdale Arizona where it was emphatically noted that Google reaches 80% of ALL INTERNET USERS! That means if you market on-line with Google, you can conceivably reach 4 out of 5 Internet users across the globe.

  From a professional marketers perspective that is flat out incredible.  If we consider the figures regarding how many people use the Internet…the fact’s show that more time is now being spent on-line than in front of the Television. Market penetration, precise demographic Ad exposure and truly qualified lead generation exist NO WHERE as they do right now with Google.

  However, the information superhighway and our ever advancing technological landscape are much like the sea, calm and predictable one moment, and yet turbulent and tempestuous the next. Google has climbed out from amongst the randomness of average sized waves… and congealed into a gigantic super-Tsunami hundreds of feet high… barrelling across the ocean engulfing and swallowing smaller waves as it races toward land. Will Google maintain it’s immense stature? Will she get bigger still, or crash into land and dissipate?? How long can she dominate the sea she was created in??? Only time will tell, but one thing is certain… for now we should all be deep in her wave face surfing atop our PPC boards, if you are not… you better be getting towed in soon!

- David Burke

Web Development/Marketing Professional

Copperstatedesign.com “Tucson’s Premier On-line marketing and Web Development Design house!”